Internet SEO - Search Engine Optimization, Web promotions and Internet Marketing

	INTERNET SEO AND MARKETING
"Organic Search Engine Optimization Experts"
put your Business on PAGE ONE of search engine results...
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Are you satisfied with where your website is listed when you search on Google or Yahoo?

Did you know that....

85% of people online use search engines to find products and services.

Most users don't look past the FIRST page of search engine results, and 93% don't look past the first 2 pages combined.

What is Search Engine Optimization (or SEO)?

SEO is a process of optimizing the content and structure of a website so that your site displays in the top search engine results for the keywords important to your business.
This is not pay per clicks, rather its a method to "organically" display on page one by ensuring that your site contains the important information to be properly scored by Google and Yahoo, among others.
Why do I need SEO? The future of advertising and Marketing is now! A better question might be "Why don't I?". The goal of search engine optimization is to put your business at the top of the list for keyword searches that best match your customers and your business. So when the relevant keyword searches are performed, customers will see your site on page one of the results.

Recent Success Stories:

Luxury Resort Increases traffic by 2000% with over 1,400 visitors per day. Books over $1.2 Million in online revenue if 5 months [read more]

Fishing Charter Service Increases traffic by 1200% and books 80% of charters online [read more]

Hotel increases traffic by over 1000% resulting in online bookings increasing over 800% [read more]

SEO vs. Pay Per Clicks
A Pay Per Click campaign includes paying search engines like Google and Yahoo to display your ads in reserved positions on their site result pages. This can be an effective, but typically is expensive and is an on going cost. Once you stop paying your traffic stops coming to your site!

We practice organic website placement, which means our SEO strategy increases your website placement in the search engine results naturally without paying the search engine to be listed. Pay Per Clicks on the other hand is a daily, weekly and monthly expense that once stopped will result in a loss of traffic.

How powerful would it be for your business to have a full time sales team backed up by a marketing engine that brings customers to your business 24 / 7 and 365 days a year?

With an effectively optimized website tuned to the proper keyword searches, it is likely for your site to have first page placement to maximize exposure for customers searching for your products and services. The internet does not hold office hours and as such, if you can place your website on page one of the search engine results, your business will be available to customers looking for similar products and services 24 hours a day, and more importantly, when they are actively looking!

A Website is only 20% of the equation! Quite simply, just having a website is ineffective. In today's world a website is a necessary component to most businesses so that customers can be referred to your website to find more about your company, product and services. Most website traffic is driven from the company itself referring customers and prospects to your site in phone conversations, direct mail, email or by passing out business cards.

Most websites operate in this simple manner. However, an optimized website can be used as a proactive marketing channel that draws customers looking for your product or services via online searches directly to you, without pay per clicks. The very compelling statistics dictate that most internet users do not go past page one of the search engine results, so to maximize your opportunity to have new customers visit your site who may be looking for your product or services, a disciplined SEO strategy is essential.

Using our clients as a reference, the increase in new business and revnue generated by page one placement is extremely compelling, paying well over 1000% percent of the cost of an SEO optimization within the first few months.

What businesses should implement SEO?
If potential customers are on the internet searching for the products and services you offer, then you should implement an SEO strategy. Consumer products; Trades such as Plumbers, Electricians, A/C, Painters, Photographers; Wedding planners, Hospitality companies such as hotels, resorts, restaurants; to the service sector such as doctors, lawyers, insurance companies are all viable candidates. More and more people statistically are starting their search for products and services on the web. Mass postcard mailing, telemarketing and outside sales will always be a component of marketing, but are too dependent on timing. That is, touching the customer coincidentally at the same time they are making or about to make a buy decision. With SEO, the beauty of an optimized site results in customers seeking out your business when they are making a buy decision.

Why should I outsource SEO?
Most business owners, marketing experts and matter of factly most web developers and designers usually have a cursory understanding of SEO at best. Given that there are only 10 positions on the first page of the search engine results, a limited knowledge of how to optimize a site is too often very ineffective. So it becomes a simple business decision - "With the amount of consumers using the internet to search for products and services, how much potential business am I losing for not being on page 1 of the search engines?"

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